China Goji berry Industry In-depth Analysis Report

With the development of Chinese wolfberry food processing industry, the formulation and implementation of relevant industry standards are also progressing. On December 7, 2014, the national standard GB/T_18672-2014 Lycium barbarum (Lycium barbarum) was formally approved and approved in Yinchuan City, Ningxia.

It has become the national unified arrangement standard for Lycium barbarum products. The national standard of Lycium barbarum further standardizes industrial products. This standard makes use of the original data of Lycium barbarum in Ningxia to formulate, filling the gaps in the national standard of Lycium barbarum.

Outline of wolfberry

Lycium barbarum belongs to Solanaceae, Solanaceae, Lycium barbarum, Lycium barbarum in plant taxonomy. Lycium barbarum L. is a deciduous shrub with short spines. It is a perennial woody plant. It usually matures after three years of self-cultivation. Chinese wolfberry is named for its “thorn like Chinese wolfberry, stem like bark of Chinese wolfberry”. The fruit of wolfberry is “wolfberry”.

The main components of Lycium barbarum L. are betane, atropine and gyoscyamine. Lycium barbarum polysaccharide is a water-soluble polysaccharide, which is the main active ingredient of Lycium barbarum. Its molecular weight is 68-200. Studies have shown that Lycium barbarum polysaccharide can promote immunity, anti-aging, anti-cancer, free radical scavenging, anti-fatigue, anti-radiation, liver protection, reproductive function protection and improvement.

The chemical name of betaine is 1-carboxyl-N, N, N-trimethylaminoethyl lactone, which is similar to amino acids in chemical structure and belongs to Quaternary aminoacids. Betaine is one of the main alkaloids in Lycium barbarum fruit, leaf and stalk. The effects of Lycium barbarum on lipid metabolism and anti-fatty liver are mainly caused by betaine, which acts as a methyl donor in vivo.

Lycium barbarum pigment is a kind of chromogenic substance existing in Lycium barbarum berries, and it is an important physiological active component of Lycium barbarum seeds. It mainly includes – carotene, lutein and other colored substances.

The carotenoids in Lycium barbarum L. have very important medicinal value. Studies have proved that Lycium barbarum seed pigments can improve human immune function, prevent and inhibit tumors and prevent atherosclerosis. Carotene is the main active component of Lycium barbarum pigment, which has important physiological functions such as antioxidant and as a precursor of vitamin A synthesis.

Chinese wolfberry has a history of more than 3,000 years since it was used in medicine in the Book of Songs when it was “gathered in bracts”. Since ancient times, Gehong of Jin Dynasty has used wolfberry to pound juice alone to treat eye diseases. The name of wolfberry was first found in Shennong Herbal Medicine Classic and was listed as the top grade. According to the “Compendium of Materia Medica”, Lycium barbarum has the functions of moistening lung, clearing liver, nourishing kidney, invigorating qi, spermatogenesis, promoting yang, dispelling wind and eyesight, especially for yin deficiency of liver and kidney, malnutrition and health care of the elderly, and has the effects of nourishing, strengthening health and prolonging life.

Studies have shown that Lycium barbarum has the following functions and effects: tonifying the kidney and strengthening the body, eliminating fatigue and refreshing the mind; lowering blood lipid, reducing blood sugar, protecting the liver; nourishing blood, nourishing the face, resisting aging and preventing aging; moistening the lung and prolonging life; it can also be used as an adjuvant therapy for many diseases, such as impotence, neurasthenia, hypertension, diabetes, hyperlipidemia, low immune function, and various anemia, liver diseases, eye diseases and cancer. Prevention and cure.

Current Situation of Lycium Barbarum Planting and Processing

Although Chinese wolfberry has a long history of planting and using, the development time of expanding industry value-added by deep processing is relatively short. At present, it is a period of transformation and upgrading of wolfberry industry. The application of wolfberry in various fields will be further expanded, the industry will continue to grow, and the industry is in a period of transformation and growth.

The total area of Lycium barbarum planting in China is 240-10000 mu, mainly distributed in Ningxia, Gansu, Qinghai, Xinjiang, Inner Mongolia, Hebei and other provinces and regions. Among them, the planting area of Lycium barbarum in Ningxia area reached 860,000 mu, accounting for more than 35% of the total planting area of Lycium barbarum in China, which is the main planting area of Lycium barbarum in China.

Market Scale and Competition Pattern of Wolfberry Industry

With people’s continuous understanding of the medicinal value and nutritional and health effects of Lycium barbarum, the market scale of Lycium barbarum keeps growing. And the Chinese wolfberry industry has been in the period of transformation and upgrading. With the continuous influx of capital, the Chinese wolfberry industry will gradually change from the traditional extensive sales of dried fruits to the intensive processing of Chinese wolfberry, and the added value of Chinese wolfberry and the audience will continue to expand.

At present, Chinese wolfberry processing enterprises are actively looking for a breakthrough, although the current market share and influence of these products are very small. But it is certain that the value of wolfberry is gradually recognized, and the use of wolfberry is gradually expanding. The data show that the market size of wolfberry industry was 6.55 billion yuan in 2005, and jumped to 10.35 billion yuan in 2012. During this period, the annual compound growth rate reached 6%, and the growth rate was relatively rapid. In 2014, the national output of dried fruits was about 160,000 tons, and the output value of medlar exceeded 10 billion yuan.

In recent years, the sale price of Chinese wolfberry has fluctuated. At present, the unit sale price of Chinese wolfberry is at a historic high. The high price of wolfberry market promotes the development of wolfberry planting and deep processing enterprises, and improves the profitability of wolfberry deep processing enterprises.

Export Situation of Wolfberry Industry

In recent years, with the gradual understanding of wolfberry in Europe, America and the world market, wolfberry has gradually expanded from the Asian market to the European Union, the United States, Australia and other places, and its nutritional and health effects have been gradually confirmed and recognized in Western countries. Domestic enterprises engaged in the import and export of wolfberry are gradually increasing, and the scale of import and export is constantly expanding.

From the point of view of export areas, Asia and Europe have been the main areas of Chinese wolfberry export. In recent years, the share of Chinese wolfberry export to Europe has been rising.

The value chain of wolfberry industry can be summarized as wolfberry planting – wolfberry processing – wolfberry marketing.

The middle reaches of the industrial value chain are wolfberry processing industry, including the primary processing and deep processing products of wolfberry and related products, such as fresh wolfberry fruit, dried wolfberry fruit, wolfberry bud tea, wolfberry vinegar, wolfberry wine, wolfberry beverage, etc. With the improvement of market demand and R&D level of Lycium barbarum food, the processing industry of Lycium barbarum presents a diversified development trend.

It is more mature in channel expansion, brand operation and deep processing product research and development, and has a higher degree of recognition. It has unparalleled advantages in other provinces and origin. but Periodicity and Seasonality of Wolfberry Food Processing Industry.

Because of the low standard planting level of Chinese wolfberry, many enterprises have purchased Chinese wolfberry directly from Chinese wolfberry farmers. There are significant safety risks in the problems of agricultural disability, microbial contamination and excessive heavy metal content. In addition, the phenomenon of sulfur fumigation treatment still exists in some dried fruits of Lycium barbarum, which makes the content of sulfur dioxide exceed the standard, and will cause certain harm to human body.

Generally, the harvest period of Lycium barbarum is from June to November every year, and the sales of Lycium barbarum processing industry are realized. Due to the planting rule of the industry, there is seasonal fluctuation risk in the operating performance of wolfberry processing industry.