Study on the Evaluation of the Competitiveness of Chinese Goji berries (Wolfberry) Industry with Characteristics in Qinghai Province

The characteristic wolfberry industry is a technology-intensive and labor-intensive industry, which can not only improve the economic and ecological benefits of Qinghai Province, but also have important significance for solving the employment of farmers and herdsmen, increasing their income, narrowing the income gap between urban and rural areas, and ensuring social stability. In recent years, Qinghai Province has vigorously developed its wolfberry industry and actively opened up wolfberry market in accordance with the development ideas of “Eastern Seabuckthorn and Western Wolfberry”, relying on superior natural conditions and industrial basis, and achieved remarkable results.

However, due to the development of wolfberry industry, the single product variety, small scale of production and lagging brand cultivation restrict the promotion of competitiveness of wolfberry industry. Based on the in-depth understanding of the development status of Chinese wolfberry industry in Qinghai Province, this paper evaluates the industrial competitiveness of characteristic Chinese wolfberry industry by using comprehensive index evaluation method, clarifies its market position, and puts forward countermeasures and suggestions for improving the competitiveness of Chinese wolfberry industry in Qinghai Province.

Production conditions of Goji berries in Qinghai
The Goji berries production area in Qinghai Province is mainly located in the Qaidam Basin in Qinghai Province. The annual illumination time in this area is 2530-3200 hours, the total radiation is 660-725 joules/square centimeters, and the temperature difference between day and night is large.

One of the high-quality constructions. In addition, the Qaidam Basin is rich in land resources, which can provide more than 300,000 mu of land for Goji berries cultivation, providing sufficient space for large-scale cultivation of Goji berries in Qinghai. At the same time, the Qaidam Basin is far from the industrial pollution zone, and the air, water and soil are pure. It is especially suitable for the production of organic wolfberry, which creates unique advantages for the characteristic wolfberry in Qinghai Province.

Drive more than 50,000 households to grow, and increase their income by more than 6,000 yuan per household, contributing to the growth of agricultural economy. 6.89%, becoming a sunrise industry to promote rural economic development.

However, due to the lack of technical support and brand protection, the added value of products sold at home and abroad is low, which is not conducive to the formation of brand advantages and the promotion of market competitiveness.

Qinghai Province pays attention to resource development in the early stage of the development of wolfberry industry, expands planting area, improves product quality, cultivates fine varieties, and promotes the rapid rise of competitiveness level of characteristic wolfberry industry.

What we need to do is to integrate the brand and management mode, enhance the production and sales capacity of Goji berries, concentrate on research and increase investment, improve the level of intensive processing of Goji berries products, and enhance the core competitiveness of Mingjuyang Goji berries.